In 2023, the box office of the Spring Festival file was 6.758 billion, ranking second in the Spring Festival file of China film history.

Special feature of 1905 film network 6.758 billion!According to the statistics released by the National Film Bureau, the Spring Festival in 2023 lived up to expectations, successfully surpassing the box office record in 2022 with a box office score of 6.758 billion, and at the same time achieving the second good result in film history.High-quality works with diverse types and styles have also successfully attracted more than 129 million people to enter the cinema again during this Spring Festival holiday.

The total box office brought surprises, and the single-chip performance was equally wonderful.

From the opening of the painting on the first day of New Year’s Day to the end of the sixth day holiday, the two "head" blockbusters successfully crossed the 2 billion mark, and the title winner "Man Jianghong" finally won with over 2.606 billion yuan, and "Wandering Earth 2" gained 2.163 billion yuan. The third place "Bears Come and Go with Me" is the most "unexpected". It entered the third place with 747 million yuan for the ninth time in the Spring Festival file, and ranked fourth to sixth.

In addition, under the condition of the key continuation, the film played a super stamina and won 49.67 million box office, ranking seventh in the Spring Festival file.

The film, which was originally released on the third day of the New Year’s Eve, announced on the evening of the fourth day that it would change its distribution strategy, focusing on point screening, and the schedule was changed to February 17.

The head is super stable: "Man Jiang Hong" and "Wandering Earth 2" both broke 2 billion

The 6.758 billion box office data not only represents the second new record in the history of Spring Festival screening, but also witnessed a real "hundred flowers blossom" in China movies.

Compared with previous years, the 2023 Spring Festival movies are not only significantly genre-oriented, but also more "stable" in market performance. The "Head" blockbusters "Man Jiang Hong" and "Wandering Earth 2" both achieved box office of 2 billion+during the holidays. Excellent quality helped the two works to lead the data fault, but also brought more vitality and topicality to the film market.

Four years ago, the first The Wandering Earth hit the top by opening the first year of China science fiction movies, and the accumulated passers-by helped the sequel easily win the first place in the pre-sale stage. On the first day of its release on New Year’s Day, Wandering Earth 2 also made a strong start, reaching the top of the daily list with 479 million yuan.

Previously, the director, as the representative, had been treading on thin ice whether the audience was still willing to "remain tolerant", and then, with high reputation and high score, Wandering Earth 2 set off discussions on the whole network from the brain-burning plot in the play to the "high-tech equipment" outside the play. Whether it’s the space elevator, digital life, or "China Aerospace Squadron’s over 50-year-old exit", the audience has reason to believe that "Little Broken Ball" really "knocked open" the door of China’s sci-fi film creation in four years.

It consistently ranked second in the box office list, which enabled Wandering Earth 2 to reach nearly 2.2 billion box office on the last day of the holiday. This achievement also surpassed the first The Wandering Earth, helping the film win the sci-fi category champion in the Chinese New Year film history.

"Man Jiang Hong", which was originally followed closely, staged a wonderful and rapid "reversal" without losing the plot on the second day of the New Year’s Day.

The powerful appeal of the "luxury creative lineup" made the film achieve the double overtaking of "Wandering Earth 2" in the next day. And the elements of Tiger Balm comedy, which drove it to successfully realize the "sinking" of the market, made Manjianghong sit firmly at the top of the list for the rest of the holiday. For the audience of the film "Above", there was once a craze for reciting the poem "Man Jiang Hong" and "punching in" Yuewang Temple.

For six consecutive days, the box office exceeded 400 million, and the third and fourth days were significantly "down" for two consecutive days, consolidating and expanding the leading edge of Manjianghong. In the end, the film won more than 2.6 billion box office in the schedule, easily won the 2023 Spring Festival title, and finally predicted that the box office had soared to more than 4.5 billion, which also created the director’s personal best so far.

Multi-film reversal: the best Spring Festival file for genre films to achieve word of mouth

"Stable" is not only the head blockbuster, but also an important factor for the 2023 Spring Festival to achieve a breakthrough in box office performance again.After years of deep cultivation, the series "Bears" has already become the most stable domestic animation IP for the basic disk of the Spring Festival file.

Since the first time in 2017, the box office has exceeded 100 million yuan, and the market share of Xiong Da and Xiong Er has continued to grow during the Spring Festival: after the last year, Cheng Lili ranked fourth in the schedule with 500 million yuan+,this year’s "Bear with You" began to exert its strength from the second day of its release, only behind "Double Heroes", "Man Jiang Hong" and "Wandering Earth 2", firmly occupying the third place in the box office list.

Among them, from the beginning of the fourth day, the film arrangement of "Bears with Me" Bear Core "successfully" reversed "for three consecutive days, which also won more box office for the film.

In 2022, it finally ended with 977 million yuan, creating the highest box office of the series. In 2023, during the Spring Festival alone, "Bears with Me" Bear Core "has already won 747 million yuan, and it is only a matter of time before it leads the series to break through the 1 billion mark. So far, the IP series box office has broken the 5 billion mark.

In this 2023 Spring Festival file, which is phenomenal in data, genre and topicality, other films on the list also have impressive performances.

"Reverse decline" has become the most frequent keyword in the second half of the Spring Festival.It’s not just "Man Jiang Hong" and "Bears Come and Go" by the head echelon. The film Nameless, which was rated as "having a certain threshold for watching movies" and has a relatively bipolar reputation, achieved a "reverse decline" on the fifth day of the Lunar New Year after being relatively weak in the opening competition.

"Deep Sea" with a large number of "tap water" also achieved a "reverse decline" beyond its box office performance in the second half of the fourth and fifth days.

In the end, the two films ranked fourth and fifth with 493 million and 359 million respectively.

What’s even more surprising is that the diversified types have also made a Spring Festival file with the best reputation in recent years. On the online ticketing platform, the scores of six movies in the Spring Festival file have almost remained above 9 points. Among them, the two "head" works have a good reputation, with the scores of 9.6 and 9.4, which confirms the progress of China’s film in story creation and industrialization, and makes the audience feel the greater possibility brought by the market "letting a hundred flowers blossom".

During the Spring Festival, all the film masters also called for civilized and rational competition in the form of collective initiative to promote the healthy development of the industry. And good works have successfully attracted more than 129 million people to return to the cinema during the Spring Festival to witness the new breakthrough of China movies.

The Spring Festival has made a good start, which gives us reason to look forward to a better 2023. We hope that more excellent films will be released in China in the new year, so that more filmmakers can meet the audience at the cinema!