Xinhua News Agency, Beijing, September 5th　

Work together to promote modernization and build a community of destiny.

— — Keynote speech at the opening ceremony of the Beijing Summit of the Forum on China-Africa Cooperation

(Beijing, September 5, 2024)

Chairman People’s Republic of China (PRC), Supreme Leader

　　Dear President Faye,

　　Dear President Ghazwani, the rotating chairman of the African Union,

　　Dear Heads of State, Government and Delegation,

　　Dear Mr. Guterres, Secretary-General of the United Nations,

　　Dear Mr. Faki, Chairman of the African Union Commission,

　　Dear friends and distinguished guests,

　　Chun Hua Qiu Shi, old things are rich. In this harvest season, I am very happy to meet all the old and new friends in Beijing to discuss the friendly cooperation between China and Africa in the new era. First of all, on behalf of the government of China and the people of China, I would like to extend a warm welcome to all of you!

　　China-Africa friendship crosses time and space, mountains and seas, and is passed down from generation to generation. The establishment of the Forum on China-Africa Cooperation in 2000 is an important milestone in the history of China-Africa relations. Over the past 24 years, especially since the new era, China has been working hand in hand with African brothers and sisters in the true and sincere concept. We are shoulder to shoulder and hand in hand in the century-old changes in the world, firmly defending each other’s legitimate rights and interests; In the tide of economic globalization, we have strengthened our bones and muscles, and achieved fruitful results to benefit hundreds of millions of people in Central Africa; In the face of great disasters and epidemics, we worked hard together and wrote a touching story of China-Africa friendship; We have always understood each other and supported each other, setting a new model of international relations.

　　After nearly 70 years of hard work, China-Africa relations are at their best in history. Facing the future, I propose that the bilateral relations between China and all countries that have diplomatic relations with Africa be upgraded to the level of strategic relations, and the overall positioning of China-Africa relations be upgraded to an all-weather community of China-Africa destiny in the new era!

　　Dear friends and distinguished guests!

　　Realizing modernization is an inalienable right of all countries in the world. The process of western modernization has brought great suffering to developing countries. After the Second World War, the third world countries, represented by China and Africa, achieved independence and development one after another, and constantly corrected historical injustices in the process of modernization. People’s Republic of China (PRC) is about to celebrate its 75th birthday, and is unswervingly promoting the construction of a strong country and the great cause of national rejuvenation with Chinese modernization. Africa is also experiencing a new awakening and making steady progress towards the modernization goal described in the African Union’s Agenda 2063. The dream of China and Africa pursuing modernization together will surely set off a global modernization upsurge in the South and write a new chapter in building a community of human destiny.

　　— — We should work together to promote fair and reasonable modernization. To promote national modernization, we should not only follow the general law of modernization, but also conform to the reality of our country. China is willing to strengthen exchanges of experience in governing the country with Africa, support countries to explore modernization paths suited to their national conditions, and ensure equal rights and opportunities for all countries.

　　— — We must work together to promote open and win-win modernization. Mutually beneficial cooperation is in the long-term and fundamental interests of all countries, sunshine avenue. China is willing to deepen cooperation with Africa in the fields of industry, agriculture, infrastructure, trade and investment, set a benchmark for building the "Belt and Road" with high quality, and jointly create a model for implementing global development initiatives.

　　— — We should work together to promote the modernization of the people first. Realizing people’s free and all-round development is the ultimate goal of modernization. China is willing to actively cooperate with Africa in personnel training, poverty alleviation, employment and other fields to enhance people’s sense of gain, happiness and security in the process of modernization, and jointly promote modernization to benefit all people.

　　— — We must work together to promote the modernization of pluralism and tolerance. Realizing the coordinated development of material civilization and spiritual civilization is the lofty pursuit of modernization. China is willing to have close cultural exchanges with Africa, advocate mutual respect and inclusive coexistence of different civilizations in the process of modernization, and jointly promote the global civilization initiative to bear more fruits.

　　— — We should work together to promote eco-friendly modernization. Green development is a distinctive symbol of modernization in the new era. China is willing to help Africa build a "green growth engine", narrow the gap in energy accessibility, adhere to the principle of common but differentiated responsibilities, and jointly promote global green and low-carbon transformation.

　　— — We should work together to promote the modernization of peace and security. Modernization is inseparable from a peaceful and stable development environment. China is willing to help Africa enhance its ability to independently maintain peace and stability, promote global security initiatives to take the lead in Africa, promote the benign interaction between high-quality development and high-level security, and jointly safeguard world peace and stability.

　　Dear friends and distinguished guests!

　　China and Africa account for one third of the world’s total population. Without the modernization of Central Africa, there would be no modernization of the world. In the next three years, China is willing to carry out ten partnership actions with Africa to jointly promote modernization, deepen China-Africa cooperation and lead the modernization of the global South.

　　First, the partnership action of mutual learning among civilizations. China is willing to build an exchange platform for China-Africa experience in governing the country and set up a China-Africa development knowledge network and 25 China-Africa research centers with Africa. Relying on the African Leadership Institute to train talents for governing the country, 1,000 African political parties were invited to China to exchange ideas and deepen the exchange of experience in governing the party and the country.

　　Second, trade prosperity partnership action. China is willing to take the initiative to unilaterally open its market, and has decided to give 100% tariff-free treatment to all the least developed countries that have established diplomatic relations with China, including 33 African countries, to become the first large developing country and the world’s major economy to implement this initiative, and to promote China’s big market as a great opportunity for Africa. Expand access to agricultural products in Africa, deepen cooperation in e-commerce and other fields, and implement the "China-Africa Quality Improvement Plan". China is willing to sign a framework agreement with Africa to jointly develop economic partnership and provide long-term, stable and predictable institutional guarantee for China-Africa trade and investment.

　　Third, industrial chain partner action. China is willing to build an industrial cooperation growth circle with Africa, focus on building a pioneering zone for in-depth economic and trade cooperation between China and Africa, and launch the "African SME Empowerment Plan". Co-build China-Africa Digital Technology Cooperation Center, build 20 digital demonstration projects, and jointly embrace a new round of scientific and technological revolution and industrial transformation.

　　Fourth, the interconnection partner action. China is willing to implement 30 infrastructure connectivity projects in Africa, work together to build the "Belt and Road" with high quality, and build a China-Africa interconnection network with land and sea linkage and coordinated development. China is willing to help the construction of a free trade zone on the African continent, deepen logistics and financial cooperation, and help Africa’s cross-regional development.

　　Fifth, develop partner actions. China is willing to jointly issue a joint statement with Africa to deepen cooperation within the framework of global development initiatives and implement 1,000 "small but beautiful" livelihood projects. Invest in the China-World Bank Partnership Fund to help Africa’s development. Support the hosting of the 2026 Youth Olympic Games and the 2027 Africa Cup, and promote the development achievements to better benefit the Chinese and African people.

　　Sixth, health partnership action. China is willing to establish a China-Africa hospital alliance with Africa to jointly build a joint medical center. We will send 2,000 medical personnel to Africa, implement 20 medical and anti-malaria projects, promote China enterprises to invest in drug production, and continue to provide assistance to the epidemic in Africa within our capacity. Support the construction of African CDC and improve the public health capacity of African countries.

　　Seventh, partner action to promote agriculture and benefit the people. China will provide 1 billion yuan of emergency food aid to Africa, build 100,000 mu of agricultural standardization demonstration zone, send 500 agricultural experts and build China-Africa agricultural science and technology innovation alliance. Implement 500 public welfare projects. Encourage Chinese and African enterprises to "go both ways" to invest and start businesses, leave the added value of industries in Africa, and create no less than 1 million jobs for Africa.

　　Eighth, people-to-people exchange partnership action. China is willing to further promote the "Future Vocational Education in Africa" plan with Africa, jointly build an engineering and technical college and build 10 "Luban workshops". Focus on African women and youth, providing 60,000 training places. Jointly implement the China-Africa "Cultural Silk Road" plan and the "Radio and Television Audio-visual Innovation Cooperation Plan". The two sides agreed to designate 2026 as "China-Africa Humanities Exchange Year".

　　Ninth, green development partnership action. China is willing to implement 30 clean energy projects in Africa, build a meteorological early warning business platform, and carry out cooperation in disaster prevention, mitigation and relief and biodiversity protection. China-Africa Forum on Peaceful Uses of Nuclear Technology was established, 30 joint laboratories were built, and cooperation in satellite remote sensing, moon and deep space exploration was carried out to help Africa achieve green development.

　　Tenth, build a partnership for security. China is willing to establish a partnership with Africa to implement the global security initiative, build a demonstration zone for initiative cooperation, provide 1 billion yuan of unpaid military assistance to Africa, train 6,000 military personnel and 1,000 police law enforcement personnel for Africa, and invite 500 young officers to visit China. We will carry out joint training and joint cruises between the Chinese and African armed forces, and implement the "Action to Help Africa Get rid of Landmines" to jointly safeguard the safety of personnel and projects.

　　In order to promote the implementation of the "Top Ten Partnership Action", the China Municipal Government is willing to provide 360 billion yuan of financial support in the next three years, including 210 billion yuan of credit funds and 80 billion yuan of various kinds of assistance, and promote China enterprises to invest in Africa not less than 70 billion yuan. China will also encourage and support non-parties to issue "panda bonds" in China and provide strong support for pragmatic cooperation between China and Africa in various fields.

　　Dear friends and distinguished guests!

　　In July this year, the Third Plenary Session of the 20th Central Committee of the Communist Party of China (CPC) was successfully held, which made systematic arrangements for further comprehensively deepening reform and promoting Chinese modernization. This will further profoundly change China, and will certainly provide new opportunities and inject new kinetic energy into African countries and China and Africa’s dream of pursuing modernization together.

　　There is an African proverb that "people who go the same way are true friends". No one can be left behind on the road to modernization, and no country can fall behind. Let us unite the majestic strength of more than 2.8 billion Chinese and African people, walk hand in hand on the journey of modernization, help the modernization of the global South with the modernization of China and Africa, draw a brand-new picture in the history of human development, and jointly push the world towards a bright future of peace, security, prosperity and progress!

　　Thank you.

　　Beijing, July 23 (Yu Wang) On the 22nd, Beijing time, FINA issued a statement, and decided to warn the Australian Swimming Association and mark houghton for Australian Horton’s refusal to take a photo with Sun Yang at the award ceremony.

　　FINA said that it respects the freedom of speech of athletes, but at the same time, it believes that everyone’s freedom of speech needs to be expressed in the right way.

　　FINA issued a statement and decided to warn the Australian Swimming Association and mark houghton. Image source: FINA official website

　　Can’t afford to lose? Sun Yang won the championship and Horton refused to take a photo.

　　In the men’s 400-meter freestyle final of the World Championships, Sun Yang won the championship in 3 minutes, 42.44 seconds, achieving four consecutive championships in the World Championships. This is Sun Yang’s tenth gold medal in the World Championships, and it is also the most powerful proof that "everything in the competitive arena depends on the results".

　　However, at the award ceremony after the game, Australian Horton, who won the silver medal, once again made much ado about nothing and refused to take a photo with Sun Yang on the podium, which also caused boos from the audience. And Sun Yang also ignored, just laugh it off.

　　For Horton’s rude behavior, Sun Yang responded at the press conference that night: "The award is very sacred. You have thousands of unwillingness, but when you stand on the podium, you can disrespect me, but you must respect China."

　　This series of "storms" did not disturb Sun Yang, who entered the competition state. In the men’s 200m freestyle semi-final held on the evening of 22nd, he advanced to the final with a time of 1 minute 45.31 seconds. Tonight, Populus alba will attack the second gold medal in this World Championships.

　　Helpless! Horton made trouble at the Rio Olympics.

　　In fact, Horton’s unprovoked attack on Sun Yang can even be traced back to the Rio Olympic Games three years ago. At that time, before the men’s 400-meter freestyle final, Sun Yang took the initiative to greet him, but he was coldly greeted by his opponent.

　　What is even more jaw-dropping is that Horton beat Sun Yang to win the gold medal in the subsequent competition. However, after winning the gold medal, he openly attacked Sun Yang and called him a "doping player". Horton’s unprovoked slander immediately caused an uproar.

　　In the men’s 400-meter freestyle swimming in Rio Olympic Games, Sun Yang regretted winning the silver and Horton won the gold medal. Zhongxin.com reporter Futian photo

　　In response to Horton’s behavior, a spokesman for the International Olympic Committee once responded: "The audience wants to see fair, just and open sports events. We hope that athletes will adhere to the Olympic spirit and ask each athlete to respect each other."

　　As a party, Sun Yang immediately replied: "We are not friends". The Chinese Swimming Association also formally notified the Australian Swimming Association and asked Horton to publicly apologize for what he had done.

　　Comfortable! FINA issued a statement warning Horton

　　But this time, FINA’s attitude is even tougher. In their statement, they said: "FINA officials analyzed the situation of the men’s 400-meter freestyle award ceremony and decided to send a warning letter to Australian Swimming Co., Ltd. and its athlete Horton."

　　"FINA respects freedom of speech, but it must be done in an appropriate context. Like all major sports organizations, our athletes and their entourage should understand that they have the responsibility to respect FINA regulations and not to use FINA events to make personal statements or gestures. "

　　Horton refused to take a photo with Sun Yang at the award ceremony. China News Service reporter Han Haidan photo

　　According to the usual practice, only FINA and the World Anti-Doping Agency are responsible for the investigation of doping in swimmers. When FINA decided that there was no violation in Sun Yang and court of arbitration for sports had not held a hearing on doping control in Sun Yang, Horton’s accusation was obviously groundless.

　　Recently, Sun Yang also issued a certificate through his lawyer, demanding that the hearing be made public to prove his innocence. FINA expressed a clear attitude: "Horton’s protest is currently under trial in court of arbitration for sports, and FINA will not comment on it before the hearing."

　　Condemn! Former executive of Australian anti-doping agency: Horton should be severely punished

　　Many people in the industry also criticized Horton’s loss after the game. Richard Inges, the former CEO of the Australian Sports Anti-Doping Administration, is one of them. He said on his personal social media that Horton should be severely punished for this.

　　Richard Inges, former CEO of the Australian Sports Anti-Doping Administration, said Horton should be severely punished.

　　"I’m not a fan of Sun Yang, but a series of things have been clarified before. Therefore, Horton’s failure to stand on the podium should be severely punished. " He wrote.

　　According to the internationally renowned swimming website "Swim Swam", Horton also "suggested" Italian player Deti who won the third place to stand on the podium before the award ceremony, but the Italian said, "I have paid too much for this bronze medal, and I want to stand on the podium."

　　Not only that, Horton also attracted resistance from foreign netizens on social media. Some netizens said: "Sun Yang’s participation in the competition has proved that he is innocent. I don’t understand that Horton wants to make a big fuss about this." "Why can’t Horton face the reality: he just can’t win Sun Yang?"

　　Interesting! Horton participated in the World Championships by "going through the back door"?

　　Interestingly, Horton, who openly accused others of "counterfeiting" in public, was able to come to Gwangju, and the reasons behind it were also somewhat speechless. According to Australian media reports, Horton did not qualify for the previous World Championships in Australia.

　　After the men’s 400-meter race, the British Daily Mail also wrote that Horton’s move was "very rude" and revealed that he relied on "privilege" to participate in this World Championships. The reason is that Horton’s head coach has discretion.

　　Horton refused to take a photo with Sun Yang at the award ceremony. China News Service reporter Han Haidan photo

　　In the end, Horton also repaid the trust of the Australian Swimming Association with a silver medal, but what he did after the game puzzled the coach: "No one knew he would do this, it was his idea."

　　In sharp contrast, at the women’s 100m butterfly award ceremony on the evening of 22nd, Canadian player McNeil, Swedish star Sjostrom and Australian player mckeown put their palms to the camera, and their hands were written with the words "Chijiang Glazed Flower" and "Never Give Up" to cheer for Chijiang Glazed Flower suffering from leukemia, which also moved everyone.

　　The stadium is a stage for athletes to pursue "higher, faster and stronger", which is pure and full of warmth and emotion. Whether you are skeptical or resentful, please let sports return to their original heart when the starting gun goes off. (End)

Special feature of 1905 film network 6.758 billion!According to the statistics released by the National Film Bureau, the Spring Festival in 2023 lived up to expectations, successfully surpassing the box office record in 2022 with a box office score of 6.758 billion, and at the same time achieving the second good result in film history.High-quality works with diverse types and styles have also successfully attracted more than 129 million people to enter the cinema again during this Spring Festival holiday.

The total box office brought surprises, and the single-chip performance was equally wonderful.

From the opening of the painting on the first day of New Year’s Day to the end of the sixth day holiday, the two "head" blockbusters successfully crossed the 2 billion mark, and the title winner "Man Jianghong" finally won with over 2.606 billion yuan, and "Wandering Earth 2" gained 2.163 billion yuan. The third place "Bears Come and Go with Me" is the most "unexpected". It entered the third place with 747 million yuan for the ninth time in the Spring Festival file, and ranked fourth to sixth.

In addition, under the condition of the key continuation, the film played a super stamina and won 49.67 million box office, ranking seventh in the Spring Festival file.

The film, which was originally released on the third day of the New Year’s Eve, announced on the evening of the fourth day that it would change its distribution strategy, focusing on point screening, and the schedule was changed to February 17.

The head is super stable: "Man Jiang Hong" and "Wandering Earth 2" both broke 2 billion

The 6.758 billion box office data not only represents the second new record in the history of Spring Festival screening, but also witnessed a real "hundred flowers blossom" in China movies.

Compared with previous years, the 2023 Spring Festival movies are not only significantly genre-oriented, but also more "stable" in market performance. The "Head" blockbusters "Man Jiang Hong" and "Wandering Earth 2" both achieved box office of 2 billion+during the holidays. Excellent quality helped the two works to lead the data fault, but also brought more vitality and topicality to the film market.

Four years ago, the first The Wandering Earth hit the top by opening the first year of China science fiction movies, and the accumulated passers-by helped the sequel easily win the first place in the pre-sale stage. On the first day of its release on New Year’s Day, Wandering Earth 2 also made a strong start, reaching the top of the daily list with 479 million yuan.

Previously, the director, as the representative, had been treading on thin ice whether the audience was still willing to "remain tolerant", and then, with high reputation and high score, Wandering Earth 2 set off discussions on the whole network from the brain-burning plot in the play to the "high-tech equipment" outside the play. Whether it’s the space elevator, digital life, or "China Aerospace Squadron’s over 50-year-old exit", the audience has reason to believe that "Little Broken Ball" really "knocked open" the door of China’s sci-fi film creation in four years.

It consistently ranked second in the box office list, which enabled Wandering Earth 2 to reach nearly 2.2 billion box office on the last day of the holiday. This achievement also surpassed the first The Wandering Earth, helping the film win the sci-fi category champion in the Chinese New Year film history.

"Man Jiang Hong", which was originally followed closely, staged a wonderful and rapid "reversal" without losing the plot on the second day of the New Year’s Day.

The powerful appeal of the "luxury creative lineup" made the film achieve the double overtaking of "Wandering Earth 2" in the next day. And the elements of Tiger Balm comedy, which drove it to successfully realize the "sinking" of the market, made Manjianghong sit firmly at the top of the list for the rest of the holiday. For the audience of the film "Above", there was once a craze for reciting the poem "Man Jiang Hong" and "punching in" Yuewang Temple.

For six consecutive days, the box office exceeded 400 million, and the third and fourth days were significantly "down" for two consecutive days, consolidating and expanding the leading edge of Manjianghong. In the end, the film won more than 2.6 billion box office in the schedule, easily won the 2023 Spring Festival title, and finally predicted that the box office had soared to more than 4.5 billion, which also created the director’s personal best so far.

Multi-film reversal: the best Spring Festival file for genre films to achieve word of mouth

"Stable" is not only the head blockbuster, but also an important factor for the 2023 Spring Festival to achieve a breakthrough in box office performance again.After years of deep cultivation, the series "Bears" has already become the most stable domestic animation IP for the basic disk of the Spring Festival file.

Since the first time in 2017, the box office has exceeded 100 million yuan, and the market share of Xiong Da and Xiong Er has continued to grow during the Spring Festival: after the last year, Cheng Lili ranked fourth in the schedule with 500 million yuan+,this year’s "Bear with You" began to exert its strength from the second day of its release, only behind "Double Heroes", "Man Jiang Hong" and "Wandering Earth 2", firmly occupying the third place in the box office list.

Among them, from the beginning of the fourth day, the film arrangement of "Bears with Me" Bear Core "successfully" reversed "for three consecutive days, which also won more box office for the film.

In 2022, it finally ended with 977 million yuan, creating the highest box office of the series. In 2023, during the Spring Festival alone, "Bears with Me" Bear Core "has already won 747 million yuan, and it is only a matter of time before it leads the series to break through the 1 billion mark. So far, the IP series box office has broken the 5 billion mark.

In this 2023 Spring Festival file, which is phenomenal in data, genre and topicality, other films on the list also have impressive performances.

"Reverse decline" has become the most frequent keyword in the second half of the Spring Festival.It’s not just "Man Jiang Hong" and "Bears Come and Go" by the head echelon. The film Nameless, which was rated as "having a certain threshold for watching movies" and has a relatively bipolar reputation, achieved a "reverse decline" on the fifth day of the Lunar New Year after being relatively weak in the opening competition.

"Deep Sea" with a large number of "tap water" also achieved a "reverse decline" beyond its box office performance in the second half of the fourth and fifth days.

In the end, the two films ranked fourth and fifth with 493 million and 359 million respectively.

What’s even more surprising is that the diversified types have also made a Spring Festival file with the best reputation in recent years. On the online ticketing platform, the scores of six movies in the Spring Festival file have almost remained above 9 points. Among them, the two "head" works have a good reputation, with the scores of 9.6 and 9.4, which confirms the progress of China’s film in story creation and industrialization, and makes the audience feel the greater possibility brought by the market "letting a hundred flowers blossom".

During the Spring Festival, all the film masters also called for civilized and rational competition in the form of collective initiative to promote the healthy development of the industry. And good works have successfully attracted more than 129 million people to return to the cinema during the Spring Festival to witness the new breakthrough of China movies.

The Spring Festival has made a good start, which gives us reason to look forward to a better 2023. We hope that more excellent films will be released in China in the new year, so that more filmmakers can meet the audience at the cinema!

　　In recent years, with the rapid development of short videos, the network charm index of cities such as Chongqing, Xi ‘an, Chengdu and Hangzhou has soared. Chongqing’s 8D magic interchange, Xi ‘an’s tumbler performance, Xiamen’s seaview subway … … These scenes with their own traffic attract a large number of tourists to spread and share on the Internet. Experts pointed out that behind the hot popularity, how to turn the flow economy into an incremental economy and shape the real urban competitiveness is an important issue for online celebrity cities.

　　"online celebrity punching place" is hot

　　Xiao Zhao, a Beijing girl who is engaged in the clothing industry, is keen on traveling. She and several friends like to "walk away". Before going to a place, she didn’t do much travel strategy. Often, when she arrived at her destination, she went to Tik Tok and other short video platforms to search for popular videos related to the tourist destination, and then happily "punched in" together, or enjoyed the unique natural and cultural landscape, or felt the wonderful historical and cultural customs, or tasted the mouth-watering local specialties. "Taking photos, taking short videos, making friends circle and trembling sound are must-do in travel."

　　In recent years, the rise of social networks has changed many people’s travel habits. Whether it’s a traditional scenic spot or a new landmark, once it has the label of "online celebrity", it will attract tourists to take photos or take videos to "punch in".

　　Recently, People’s Daily People’s Cultural Tourism Research Institute and others published the TOP20 Value Recommendation List of "online celebrity Punching Places" for National Cultural Tourism, recommending high-quality tourism resources from three dimensions: attention, reputation and expert evaluation. The selected 20 "online celebrity Punching Places" have the following characteristics: First, they must have aesthetic feeling to meet the needs of tourists for photography, such as Sakura Avenue, Chaka Salt Lake and Dongji Island; Secondly, it can highlight personality and meet the needs of tourists to show their taste, such as THE BRIDGE covered bridge in Chengdu; In addition, it can provide different tour experiences to satisfy tourists’ sense of freshness and participation, such as Xiamen Seaview Subway and Xi ‘an Yongxingfang "Bowling Wine".

　　“‘ Online celebrity punching place ’ The popularity is largely due to the new media communication methods. " Xu Fengwen, chief planner of the Cultural Tourism Center of Tianjin University Architectural Design and Planning Research Institute, said that people’s demand for the participation and dissemination of online celebrity scenes has changed from the traditional view of the city to the experience of specific city scenes.

　　Nowadays, more and more tourists release short videos to exchange travel strategies and experiences. Insiders pointed out that short video has become an important communication and expression tool, which has mobilized the enthusiasm of tourists to record and discover the charm of the city. The reason is, first of all, because short travel videos are more intuitive, richer, story-telling, entertaining and more impressive to others. In addition, in the short videos taken by tourists, scenic spots and food are often more grounded and can appreciate a city at close range. In addition, friends like to go to the "punch card place", and they also go to make a card and connect with each other in a brand-new way, which is also a new form of social interaction.

　　"Lens" makes online celebrity city.

　　Today, it has become the norm that a "online celebrity punching place" is a city with fire. The White Paper on Beautiful City Index: the Relationship between Short Video and Urban Prosperity published by China Urban Planning and Design Institute shows that the content related to urban travel on short video can not only drain online, but also drive offline "planting grass". More than 80% of Tik Tok users said that they would "punch in" because they like short videos of specific cities, scenic spots and business districts.

　　Under the trend of new media communication, the "punching place in online celebrity", which is favored by young consumers, has great potential in enhancing the popularity of cultural tourism brands. To this end, various localities have launched relevant measures to activate and promote cultural tourism resources. For example, Beijing recently launched the "First Beijing Net Red Punch Site Selection" activity, where the public can participate in recommendation and voting through the Internet to help their own Beijing-style "online celebrity"; Kunming launched the promotion activity of "punching places for cultural tourism" to encourage citizens and tourists to explore new landmarks in the city; Chongqing held the promotion activity of "Sun Culture Sun Scenery" to show the "face value" and "temperament" of "City of Mountains and Waters" with the help of social media platform.

　　Some cities have been re-recognized by young people through emerging media platforms. Among them, short videos have become an important scene to create new business cards for cities, opening up a new possibility for "lens" to create online celebrity cities. For example, since July, 2019, Xi ‘an Datang City Scenic Area has designed two street performance art performances of tumblers according to Xi ‘an city mascots "Tang Bao" and "Tangniu", and soon the performance of "Real Tumbler" Picachen became popular. On Tik Tok, the video under the topic of "Miss Tumbler" has been played 2.77 billion times. In this regard, Nan Chuxin, deputy director of the china society of economic reform Internet and New Economy Professional Committee, said that compared with traditional city landmarks, such tourist scenes are more modern, approachable and cultural, and are favored by the younger generation. This kind of city "punching in" behavior based on characteristic IP not only brings traffic explosion, activates the local tourism economy, but also personifies and rejuvenates the image of scenic spots, which injects new kinetic energy into the cultural tourism industry.

　　However, in reality, there are also some areas that blindly follow the trend. For example, regardless of their own personality and characteristics, they copy and introduce "punch-in" elements such as tumbler performance, glass plank road, sky mirror and light show. "Blindly chasing the real-time effect of the network, being out of position and being surprised, we must pay attention to prevention! In particular, it is necessary to prevent rushing headlong into it, copying it, and mismatching the name. " Jin Yuanpu, director of the Institute of Cultural and Creative Industries of Renmin University of China, said in an interview that every city has its own genes, and it is necessary to shape its unique image and temperament.

　　Fully "realize" the traffic

　　A few days ago, the "Top 100 online celebrity Cities in China Tide Economy 2020" published by a certain platform measured the "online celebrity Degree" of a city from five dimensions: network popularity index, live broadcast index, tide life index, industrial development index and impression index. The top 10 cities in online celebrity are: Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Xi ‘an, Changsha, Nanjing and Chongqing. Experts pointed out that the high popularity of online celebrity city is actually the result of a series of factors, such as urban cultural heritage, economic strength, population size and even scientific and technological progress.

　　"online celebrity city is not only a city that is popular on the Internet. A online celebrity city must form a high-quality development model if it wants to be red for a long time and keep its traffic. " The insiders believe that in the era of "attention economy", how to transform online traffic into the core competitiveness of the city, and finally attract the influx of people and form an industrial agglomeration effect is the ultimate goal of the city to create a "online celebrity label".

　　According to Huang Hancheng, the chief researcher of Zhigu Trend, only when people gather through Internet traffic, such as tourists who spend money or talents who come to settle down, can online celebrity be regarded as a city. The "online celebrity Effect" can’t be underestimated, for example, in recent years, Chongqing’s tourism fever is among the highest, and in 2019 alone, 657 million people visited Chongqing, achieving a total tourism income of 573.4 billion yuan.

　　In this regard, Jin Yuanpu said that in order to turn online traffic into real dividends, supporting facilities and public services should be in place, and more detailed work should be done in all aspects of urban development, especially in the upgrading of tourism. Through the system construction of new technologies, new management and new operations, tourists’ sense of experience, participation and integration will be continuously enhanced.

Text/Zhou Daoxu Director of Financial Security Research Center of Tsinghua University Wudaokou Finance College

Capital market is essentially an information market, and enterprise value is continuously priced in information interaction. When the crisis of public opinion occurs, the sudden change of information environment will trigger the market to re-evaluate the fundamentals of enterprises.

First, the financial transmission mechanism of public opinion shock

The surge in the cost of information verification is the primary transmission channel. When an enterprise is caught in a crisis of public opinion, the market will doubt the authenticity of its information disclosure, and investors need to invest additional resources for due diligence, including consulting financial statements, analyzing industry data, and referring to third-party audit opinions. This extra verification cost will reduce market liquidity and may lead some investors to choose to withdraw from the market because of information asymmetry. At the same time, institutional investors may adjust their investment portfolio to reduce the risk exposure related to the enterprise, thus triggering a further decline in the stock price.

In addition, the intensification of information asymmetry will lead to an increase in the market’s risk premium requirements for enterprises. When faced with information uncertainty, investors often demand higher risk compensation to make up for potential losses. The rise of this risk premium will not only be directly reflected in the decline of the company’s share price, but also affect the financing cost of the company, which will challenge its refinancing ability in the capital market. In extreme cases, enterprises may fall into a liquidity crisis due to the loss of market trust, and even go bankrupt and reorganize.

The dynamic adjustment of credit rating forms the second pressure. In the face of major public opinion crisis, rating agencies usually quickly adjust their credit ratings to reflect the latest market awareness of corporate credit status. However, the adjustment of rating agencies is often characterized by "over-revision", that is, a large downward adjustment in a short period of time to avoid their own reputation risks. This rating adjustment not only affects the debt financing cost of enterprises, but also may trigger a chain reaction in the bond market, leading to sharp fluctuations in bond prices.

The downgrade of credit rating may also trigger the "cross-default" clause in the financial market, that is, some loan or debt agreements of enterprises may stipulate that once the credit rating falls below a certain level, enterprises need to repay debts in advance or provide additional guarantees. This means that enterprises may face sudden cash flow pressure after the public opinion crisis, further aggravating the deterioration of their financial situation. This chain reaction will amplify the market’s concerns about the fundamentals of enterprises, and may even lead enterprises to enter debt restructuring or bankruptcy procedures.

Second, the empirical analysis of typical cases

In April 2020, Luckin Coffee’s self-disclosure of financial fraud caused widespread market panic, which spread to CAR Inc., which belongs to the "Shenzhou Family". Affected by the crisis of investor confidence, CAR Inc.’s share price plummeted by 17.11% on April 8th. The market’s doubts about CAR Inc. focus on the expansion model similar to that of Ruixing, the authenticity of financial data and the joint liability of the major shareholder Lu Zhengyao. At the same time, international rating agencies Standard & Poor’s and Moody’s quickly downgraded CAR Inc.’s credit rating, which further aggravated investors’ panic. This incident shows that in the capital market, the financial transparency and governance structure of enterprises are very important. Once the trust crisis breaks out, it will not only increase the cost of information verification, but also trigger a series of chain reactions such as stock price crash, financing difficulties and credit rating downgrade.

Third, the impact of public opinion risk on different financing channels

1. Bond market

In the bond market, the impact of public opinion risk on credit bonds is particularly significant. For bond investors, the credit status of enterprises is one of the key factors in their decision-making. Negative public opinion events may cause investors to worry about the solvency of enterprises, which in turn will lead to the decline of bond prices and the expansion of credit spreads. For example, after the public opinion of financial fraud or poor management of some enterprises spreads, the credit rating of their bonds may be lowered, which will not only increase the financing cost of enterprises, but also make it more difficult to issue bonds. In addition, public opinion events may also trigger a chain reaction in the bond market, affecting the performance of credit bonds in the whole industry, and even impacting the stability of the bond market.

2. Equity market

In the equity market, public opinion risk will also have a significant impact on the stock price and equity financing cost of enterprises. Investors’ confidence in the enterprise is an important support for the stock price, and negative public opinion may weaken investors’ confidence and lead to a decline in the stock price. At the same time, the cost of equity financing will also rise due to the reassessment of corporate risks by the market. For example, when an enterprise faces public opinion events such as product quality problems or management scandals, investors may demand higher rate of return to compensate for risks, which will directly lead to an increase in the cost of equity financing. In addition, public opinion events may also affect the refinancing ability of enterprises, and may even cause enterprises to lose financing opportunities in the capital market.

3. Bank credit market

Bank credit market is one of the important financing channels for enterprises, and public opinion risk will also have an impact on bank credit. When deciding whether to provide loans to enterprises, banks will comprehensively consider the credit status, operating conditions and market reputation of enterprises. Negative public opinion events may make banks doubt the credit status of enterprises, thus raising the loan interest rate, increasing the collateral requirements or shortening the loan period. For example, when a company has a major negative public opinion, the bank may reassess the loan risk of the company and adopt a more cautious credit policy. This will not only increase the financing cost of enterprises, but also limit the liquidity of enterprises and affect the normal operation of enterprises.

Fourth, the relationship between public opinion risk and corporate governance structure

1. The role of the board of directors

The board of directors of enterprises plays a key role in dealing with the risk of public opinion. An effective board of directors can find and deal with public opinion risks in time and protect the interests and reputation of enterprises. For example, the board of directors can strengthen the supervision of enterprise operation and management by establishing a sound internal supervision mechanism, and discover potential public opinion risk factors in time. In addition, the board of directors can also communicate with investors, the media and the public to convey the positive information of the enterprise and alleviate the impact of the public opinion crisis on the enterprise.

2. Responsibility of management

Management also bears an important responsibility in public opinion risk management. The management needs to report the operating conditions and potential risks of the enterprise to the board of directors in time to ensure that the board of directors can fully understand the public opinion risk of the enterprise. At the same time, the management also needs to formulate and implement effective public opinion management strategies, strengthen the management and control of internal information of enterprises, and prevent the leakage of negative information. In addition, the management also needs to maintain good communication with external stakeholders, respond to market concerns in a timely manner, and maintain the good image of the enterprise. For example, when a public opinion crisis occurs, the management can clarify the truth by releasing accurate information in time, stabilize market expectations, and reduce the impact of public opinion risks on enterprises.

3. The role of internal audit

Internal audit also plays an important role in public opinion risk management. Internal audit can find out the potential risk factors of public opinion through auditing the internal financial and operational activities of the enterprise and report to the management and the board of directors in time. For example, internal audit can audit the authenticity, completeness and accuracy of enterprise financial statements to prevent negative public opinion events such as financial fraud. At the same time, internal audit can also evaluate the effectiveness of the internal control system of enterprises, put forward suggestions for improvement, and enhance the ability of enterprises to resist the risk of public opinion. In addition, internal audit can also participate in the formulation and implementation of enterprise crisis response plans to ensure that enterprises can quickly take effective response measures when public opinion crisis occurs.

V. Interaction between public opinion risk and macroeconomic environment

1. The impact of the economic cycle

The economic cycle has an important influence on the formation and spread of public opinion risk. In the period of economic prosperity, enterprises are in good operating condition, market confidence is high, and the risk of public opinion is relatively low. However, during the economic recession, enterprises are faced with great operating pressure and are prone to various problems, such as financial difficulties and layoffs, which may lead to negative public opinion. At the same time, during the economic recession, some enterprises suffered losses or closed down due to poor management. These negative events caused public concern about the operating conditions of enterprises in the same industry through media reports and network communication, which further aggravated the public opinion risk of the remaining enterprises in the industry. In addition, the change of economic cycle will also affect investors’ risk preference and market confidence, and then affect the impact of public opinion risk on corporate financing costs.

2. The impact of the policy environment

The policy environment also has an important impact on the risk of public opinion. The government’s policy adjustment and regulatory measures may lead to the public opinion risk of enterprises. For example, the strengthening of the government’s environmental protection policy for enterprises may make some highly polluting enterprises face greater operational pressure, which may lead to negative public opinion.

3. The influence of market confidence

Market confidence plays a key role in the interaction between public opinion risk and macroeconomic environment. When the market confidence is insufficient, negative public opinion events may be amplified, which will have a greater impact on the financing cost and market performance of enterprises. For example, in the period of economic instability or market volatility, investors’ confidence in enterprises is relatively fragile, and any negative public opinion may lead to panic selling or financing difficulties. On the contrary, in the case of sufficient market confidence, even if there are some negative public opinions, investors may treat them more rationally and will not easily overreact to enterprises. Therefore, enterprises need to pay close attention to the changes of market confidence and adopt corresponding strategies in public opinion management to reduce the impact of public opinion risk on enterprises.

Sixth, the industry differences of public opinion risk

1. Public opinion sensitivity of different industries

There are significant differences in the sensitivity of different industries to public opinion risk. Some industries are more sensitive to the risk of public opinion because of their business nature and high social concern. For example, in the financial industry, food industry and medical industry, once negative public opinion appears in enterprises in these industries, it may quickly arouse public concern and doubt, which will have a significant impact on the financing cost and market performance of enterprises. Taking the financial industry as an example, the credibility of banks and financial institutions is the key to their survival and development. Any public opinion about financial fraud, poor risk management or poor management may trigger market panic, leading to a sharp drop in stock prices and a sharp rise in financing costs.

2. Transmission mechanism of industry public opinion risk

The risk transmission mechanism of public opinion in different industries is also different. In some industries that are highly dependent on market confidence and public image, such as tourism, hotels and aviation, negative public opinion may directly affect the income and cash flow of enterprises through changes in consumer behavior. For example, when there are security problems or negative public opinions in tourist destinations, consumers may choose other destinations, which will lead to a sharp drop in the income of local tourism enterprises, thus affecting their financing ability and financing cost. In some technology-intensive industries, such as science and technology and Internet industry, public opinion risk may be transmitted by affecting the technological innovation ability and market competitiveness of enterprises. For example, when technology leakage or public opinion of product quality problems occur in technology enterprises, it may lead to their disadvantage in market competition, and then affect their financing environment and financing cost.

VII. Future development trend of public opinion risk

1. The challenge of public opinion risk in the digital age

With the rapid development of digital technology, the spread speed and influence of public opinion risk will be further enhanced. The popularity of social media, network platform and mobile Internet makes information spread more rapidly and widely, and public opinion events can trigger global attention and discussion in a short time. For example, some companies’ inappropriate comments or behaviors posted on social media may quickly trigger public doubts and criticisms, which in turn will affect the financing costs and market performance of enterprises. Therefore, in the digital age, enterprises need to pay more attention to public opinion management, establish a sound public opinion monitoring and early warning mechanism, and timely discover and deal with public opinion risks.

2. The combination of artificial intelligence and public opinion management

The development of artificial intelligence technology provides new means and methods for public opinion management. Through artificial intelligence technology, enterprises can realize real-time monitoring and analysis of massive public opinion data and quickly identify potential public opinion risks. For example, using natural language processing technology, enterprises can analyze the emotion and identify the theme of text data on social media, and find the signs of negative public opinion in time. At the same time, artificial intelligence technology can also help enterprises formulate more accurate public opinion coping strategies, analyze and predict historical public opinion events through machine learning algorithms, and provide decision support for enterprises. For example, some enterprises have developed a public opinion early warning model by using artificial intelligence technology, which can predict the occurrence probability and influence degree of public opinion risk in advance, provide early warning information for enterprises, and help enterprises prepare in advance.

3. Long-term management of public opinion risk

The management of public opinion risk needs to pay attention not only to short-term crisis response, but also to long-term reputation building and risk prevention. Enterprises need to establish a good brand image and social image through continuous reputation management, and enhance public trust and recognition of enterprises. For example, enterprises can enhance their social reputation and public image by actively fulfilling their social responsibilities and strengthening communication and cooperation with stakeholders. At the same time, enterprises need to establish a sound risk management system, incorporate public opinion risk into the overall risk management framework of enterprises, and reduce the impact of public opinion risk on enterprises through institutionalized, standardized and normalized management measures. For example, enterprises can conduct public opinion risk assessment regularly, formulate public opinion management strategies and plans, and establish public opinion response teams and working mechanisms to ensure that they can respond quickly and effectively when public opinion crises occur.

In a word, public opinion risk has become one of the important factors affecting the financing cost of enterprises. Through in-depth analysis of the pricing mechanism, transmission mechanism and management strategy of public opinion risk, enterprises can better cope with public opinion crisis, reduce financing costs and enhance their market competitiveness. In the digital age, the spread speed and influence of public opinion risk will be further enhanced. Enterprises need to pay more attention to public opinion management, establish a sound public opinion early warning and response mechanism, and use new technical means such as artificial intelligence to improve the efficiency and effectiveness of public opinion management. At the same time, enterprises need to pay attention to long-term reputation building and risk prevention, and enhance their anti-risk ability and market competitiveness through continuous efforts. Future research needs to further quantify the elasticity coefficient of public opinion risk in different industries, provide more scientific theoretical support for accurate risk management of enterprises, and promote the scientific, standardized and professional development of public opinion management of enterprises.

This article is published by Tsinghua University Institute of Financial Science and Technology, a columnist of Weiyang.com, and the content belongs to the author’s personal opinion, not the website’s. It is forbidden to reprint it without permission, and offenders will be prosecuted!

The growth rate of China market is higher than that of the whole world.

From 2010 to 2020, the market size of China’s pet industry increased from 13.44 billion yuan to 72.73 billion yuan, with a compound annual growth rate of nearly 20%, which is higher than that of the whole world. In 2020, the US pet consumption market accounts for 41.1% of the world, ranking first, and China accounts for 8.1%. The pet raising rate and the annual consumption of a single pet in China are far below the level of developed countries, and there is much room for growth in the future.

Judging from the proportion of pet expenditure in household consumption, in 2014, the difference in the proportion of pet expenditure in household consumption between China and the United States was 3.1 times, and in 2019, the difference dropped to 1.8 times.

1. The average annual compound growth rate of China’s pet industry is nearly 20%, accounting for less than 10% of the global market.

With the development and prosperity of China society, the role of pets is gradually changing — — Cats and dogs are increasingly regarded as indispensable members of the family, rather than simply companion pets. Social media has also promoted pets to become an important part of young people’s lives, and the trend of "raising cats in the cloud" has made owning pets more desirable. Therefore, the pet market has grown rapidly in the past 10 years. In 2020, the pet consumption market in China will be 72.73 billion yuan, up 21.1% year-on-year, and the CAGR will be 18.4% in 10 years.

With the development of economy, the consumption of pets is also increasing. Families in most developed countries regard pets as family members, and the spending on pets is increasing. According to Euromonitor data, in 2020, the global pet market industry scale will be about US$ 138.2 billion, up by 4.4% year-on-year, and the CAGR will be 3.6% in 10 years. Among them, the pet consumption market in China, Japan and the United States accounted for 8.1%, 4.2% and 41.1% of the global market respectively.

2. There is a big gap between China’s pet raising rate and single pet consumption amount and developed countries, and there is huge room for improvement.

In the past decade, the changing population and social structure, as well as the improvement of income and adoption rate, have become the main factors to promote the growth of pet keeping rate in China. Compared with other parts of the world, in 2019, the family pet raising rate in China was only about 17%, far lower than 67% in the United States, 62% in Australia and 44% in the United Kingdom. The pet raising rate in China is far lower than that in developed countries, and there may be several times room for improvement in the future.

Since 2016, the growth rate of China’s single pet consumption has increased year by year, mainly driven by the increase of per capita disposable income and the enhancement of pets’ kinship attributes; In 2020, the annual consumption of a single pet in China will be $59. Compared with other countries, in 2020, the consumption of single pet in Japan and the United States will be $317 and $343, respectively, and the consumption of single pet in China is still lower than that in developed countries.

3. The proportion of pet expenditure in household consumption in China has increased, and the gap with the United States has narrowed.

From 2014 to 2019, the proportion of pet expenditure in household consumption in China increased from 0.16% to 0.29%, and the proportion of pet expenditure in household consumption in the United States in 2019 was 0.52%. In 2014, the difference in the proportion of pet expenditure in household consumption between China and the United States was 3.1 times. In 2019, the difference dropped to 1.8 times.

It can be seen that there is an obvious trend of consumption upgrading in the pet market in China, which accelerates the expansion of the pet market. With the stronger willingness of consumers in China to invest in pets in the future, the pet industry has great development potential.

For more data and analysis, please refer to Forward-looking Industry Research Institute, and at the same time Forward-looking Industry Research Institute provides solutions such as industry, industry declaration, industry investment attraction, IPO fundraising feasibility study and prospectus writing.

Author | Yu Songye Editor | Han Qing

Produced by | Internet circle

Recently, official website, the National Network Information Office, announced the third batch of problematic websites investigated and dealt with according to law in the 2020 "Clear Lang" special action and the special rectification activities of online class platforms. In addition to some live broadcast platforms, Baidu Post Bar is also impressively listed.

The reason why Baidu Post Bar was named this time: "LOLI Bar", "CQY Bar" and other post bars and accounts published pornographic information of underage "Welfare Ji", and sold pornographic selfies, videos and other resources of minors in the name of accompanying play and chatting.

In recent years, Baidu Post Bar has been paid attention to by the public every time, either because of rampant black production or because of malicious speculation, and there are few good things. At the end of September, a malicious phishing post "Brother, our family is rich" in Baidu Post Bar caused widespread discussion on the Internet because of the anxiety of selling bride price, which led a large number of angry netizens to rush into Baidu Post Bar, find the original post and accuse the landlord of being "selfish".

In the end, the incident took a surprising turn, and the posting party saw that the incident was getting worse and worse, so they had to admit that the post was fabricated and apologize to the public, but the poster also stressed that the post could not be deleted because of unknown reasons. The reason why this incident has become a hot topic is that someone has led the way and pointed out that the initiator is "Anti-stress Bar Team 1".

The reason why the incident successfully went out of the circle is unknown, but people can’t help but sigh that Baidu Post Bar, as one of the founders of the Internet community, has fallen to the point where it can only be remembered by maliciously fabricated public opinion events.

At that time, Baidu had money and resources. Even now, it is still a "skinny camel is bigger than a horse". However, Baidu Post Bar has gradually declined and lost its advantage in the community track.

The decline of Baidu Post Bar is not only attributed to the rise of competing products, but also to Baidu’s own strategic problems. Baidu’s attitude towards the light operation and light control of Post Bar makes the high-quality content of Post Bar languish day by day. Baidu Post Bar was born to improve the user’s stickiness, but Baidu seems to have forgotten for a long time that the loss of high-quality content pool will eventually lead to the shrinkage and collapse of the core business-search engine business.

From popularization to minority

Baidu Post Bar, launched in 2003, is a veteran Internet community. The idea of Post Bar came from Baidu CEO Robin Li. At that time, the search engine was considered as a "run-away" product, but Robin Li wanted to break this shackles, so he thought of making an interest community with keywords as the core, so Post Bar was born.

From the end of the 20th century to the first decade of the 21st century, online forums such as Maopu, Tianya and Post Bar jointly created a brilliant BBS era. However, the good times didn’t last long. After 2010, the barbaric growth of the mobile Internet created the rise of Weibo, and the old-fashioned communities that clung to the remnants suffered a huge impact, and Post Bar was no exception, and gradually declined.

The decline of communities such as Post Bar also lies in the high decentralization of these established communities. For example, each netizen’s post can be exposed relatively fairly according to the timeline. However, since its launch, Weibo has continuously highlighted the role of operation, taking the topic of stars and hot events as a gimmick to attract users to join. With the help of stars and hot topics, Weibo has become a new generation of Internet darling.

On the other hand, in the face of the rise of Weibo, Post Bar did not seek mutation, still stuck on its laurels, did not iterate frequently, and never made a big breakthrough in function and operation. A few years later, Zhihu rose. Zhihu, which is problem-oriented, is equivalent to a dimensionality reduction blow to Post Bar, because people will not only search for words but also search for questions on the search engine side, so that when people search for a certain question in Baidu, the more relevant search results are often the questions in Zhihu.

Although Baidu also has its own Q&A product, Baidu knows that it can complement the Post Bar in content, but it is still broken by Zhihu. Zhihu and Weibo are similar, with heavy operation and KOL as the core, so they successfully went out of the circle, further dividing the time and attention of netizens.

In early Zhihu, the invitation system was implemented, and there were many professionals and intellectual groups in various fields, and the atmosphere of seeking knowledge was strong, which laid the community tone of "knowledge first" in Zhihu. Therefore, a large number of outstanding creators were successfully precipitated, forming a differentiated competitive advantage with Baidu Know and Baidu Post Bar.

Post Bar and Baidu know that it is still a straggler, and there is no professional operation and integration of high-quality creator resources, which makes it difficult to form a high-quality content pool and thus it is difficult to retain high-quality users.

In June, 2016, something happened that dealt a further blow to Post Bar, that is, the launch of Weibo Chaohua. Before the introduction of Chaohua in Weibo, Post Bar has always been the main gathering place for fans. Fans can discuss stars in Post Bar, and even support activities can be organized through Post Bar.

Baidu Post Bar, which has a huge groupie user, has no star resources, but there are many stars in Weibo. After Weibo used his own star resources to launch Chaohua, Chaohua quickly became the core base for fans to discuss idols. As a result, a large number of fans have left the post bar.

What makes Baidu Post Bar even more embarrassing is that the bar service team, the core resource of Baidu Post Bar, is also moving closer to Weibo. For example, the most famous post bar "Li Yiba" (Diba) opened its official micro-blog in Weibo.

At present, Diba Guanwei has 1.17 million fans and has played a positive role in many sensitive events. Last August, Diba organized a massive "expedition" activity, which was highly praised by a number of official media. However, the traffic generated by the activities of Diba is not directed to the Post Bar, and it is still Weibo who enjoys the heat bonus.

At present, the hottest posts in Baidu Post Bar are mainly games, animation, digital and sports posts. Games and animation belong to the secondary subculture, while digital and sports are the favorite of straight men, and the diversity of users is relatively poor. Without the resources of stars and high-quality creators, groupies and high-quality users are constantly losing, and the audience of post bars is getting narrower and narrower, gradually sliding from the public to the minority.

Baidu’s mistake

The early post bar can become a phenomenal community product, and Baidu’s traffic blessing is very important. However, the decline of Post Bar is not only due to the rise of competitors, but also due to Baidu’s decision-making mistakes in products and strategies.

Li Yanhong’s continued contempt for the mobile Internet has led Baidu to miss the era of mobile Internet and lose its advantage in the mobile battlefield. When Baidu was aware of it, it had already given away its own traffic.

Baidu had many high-quality post bars in its early years, such as various post bars for postgraduate entrance examination and skill learning, which contained many dry goods and self-study tutorials. However, Baidu, which was weak on the mobile side, lost the favor of users, and people flocked to various learning classes in Weibo. There are also many young people who flock to bilibili to study. With the help of video, a more expressive medium, bilibili has a unique advantage in learning resources.

On the other hand, Baidu’s social strategy has always been to integrate social elements into core products, rather than developing a social product alone. Based on this idea, Baidu Post Bar failed to seize the opportunity of transformation and became a semi-community and semi-social product like Weibo.

In addition to the topic discussion, Baidu Post Bar has another identity, which is the "answer library" of Baidu search engine business. Because Baidu Post Bar is deeply bound to Baidu’s search engine, when users use Baidu to search for keywords, corresponding post bars will appear in the search results, and when users search for multiple keywords or sentences, posts with high relevance will appear in the search results.

Post Bar is born for interest, but for those who have no specific interest and just want to find the answer to the question in Post Bar, Post Bar is still a disposable product with poor user retention rate. However, the identity of "answer library" is not completely without benefits for Post Bar. For people who are not deeply exposed to the Internet, Post Bar located in the front row of Baidu search results is an important way for them to obtain information.

"Last spring, when I was Baidu’s mushroom farming skills, I found a post in the post bar to promote mushroom farming supplies, and the price was a little lower than the market price. Feng Yuqin is a mushroom farmer in the northeast rural area. She shared her experience of being cheated on Baidu Post Bar with "Internet insider". "Later, I added the post owner’s WeChat and bought more than 500 yuan of mushroom farming supplies through WeChat transfer. Later, the courier reminded me that the parcel was collected and the postage was more than 300 yuan. If you refuse, you won’t get your money back, because the seller has blacked out my WeChat, so you have to bite the bullet and pay the postage.

For Baidu Post Bar, there are not a few sinking market users like Feng Yuqin, who make it difficult to distinguish all kinds of information in the post bar. Over time, Baidu Post Bar has become a popular place for some unscrupulous traders.

There is no doubt that the UGC attribute of Post Bar is strong. If it is not re-operated and re-controlled, the community tonality will develop in an uncontrollable direction. Post Bar, however, is a product of Baidu’s "stocking". Post Bar is created by an individual application, and the bar staff has extremely high permission to post it. Baidu’s official operational role has been greatly weakened.

Baidu Post Bar’s official limited regulation of Post Bar has also been criticized as "three views are touching". In the emotional column of Baidu Post Bar, there is a classification of "beauty". Under this category, there are many post bars that cater to the preferences of diaosi groups, such as "black silk bar", "beautiful legs bar", "stunner bar", "connotation map bar" and "student girl bar", and these post bars are undoubtedly hotbeds for black production.

The recent exposure of "LOLI Bar", "CQY Bar" and other post bars selling underage "Welfare Ji" pornographic resources is the tip of the iceberg.

The prevalence of black products also shows that users of Post Bar have great value, but Baidu is "lazy" and has not explored a diversified profit model. For a long time, it has been realized by advertising, membership and selling Post Bar. At the beginning of 2016, the "hemophilia bar" was sold, which once caused Baidu to fall into a major public opinion crisis.

Due to the obvious community attribute, Post Bar is the most dynamic and advantageous product in Baidu’s own content pool, but now it has become Baidu’s "time bomb", and negative news will be exposed every one or two years, hurting Baidu’s vitality. It can be predicted that Baidu’s search business will become increasingly depressed if all kinds of ills of Post Bar are not removed.

Baidu urgently needs high-quality content pool.

As a search engine, Baidu’s nourishment includes its own content and external content, and building its own high-quality content pool is the key to enhance its competitiveness. Around the search engine, Baidu has developed a series of content products to expand Baidu’s content pool, including Baidu Post Bar, Baidu Know, Baidu Experience, Baidu Library, Baidu Encyclopedia and Baijiahao.

Baidu knows that the status quo of Baidu’s experience, like a post bar, has been largely replaced by Zhihu, a professional creator. After cracking down on piracy in China, Baidu’s library will no longer be brilliant. Baidu’s expectation of revitalizing high-quality content is pinned on Baijiahao, the benchmark WeChat WeChat official account.

However, the overall content quality of Baijiahao has been difficult to compete with WeChat WeChat official account. On the one hand, Baijiahao is different from WeChat WeChat official account’s "Hundred Flowers Bloom". Baijiahao is more inclined to recommend short information, and the long and in-depth content is not the main support object of Baijiahao, which hinders the development of high-quality content in Baijiahao to some extent; On the other hand, Baidu has a large user base and a high proportion of sinking users. Due to the influence of recommended algorithms, it is inevitable that low-quality content will prevail; Moreover, Baidu does not have a strong application ecology, which leads to the poor liquidity of Baijiahao, so few high-quality creators regard Baijiahao as the main position of content creation.

Baidu has not made efforts on specialized high-quality content, but this force target is Baidu Encyclopedia. Baidu Encyclopedia started the operation of high-quality content matrix around 2014, and derived content sections such as featured encyclopedia, second encyclopedia and V encyclopedia, and introduced authoritative creators in various fields to output high-quality content. However, the entrance of these high-quality content is deeply hidden and difficult to be found and used by users.

Encyclopedia of science under the classification of characteristic encyclopedias

Baidu’s planning mistakes in the high-quality content pool have caused the loss of users, the decline of word of mouth and the shrinking of core search business. StatCounter statistics show that in 2018, Baidu’s share in the domestic search engine market was 70.3%, and by 2019, this figure fell to 67.09%. The market share of sogou search and Shenma Search is rising steadily.

Sogou, backed by Tencent, launched the WeChat channel in 2014, which opened a huge pool of high-quality content, and launched the Zhihu channel in 2015, which means that sogou search has captured another city in the pool of high-quality content. Users who are increasingly eager for high-quality content are gradually migrating to sogou.

In addition to sogou, a strong rival, all mobile rivals are also eating into Baidu’s search business. The Shenma search created by UC and Ali has thrived under the protection of UC browser; Wechat and today’s headlines also started their own search business, feeding the growth of mobile search business with the application matrix of their own camp as nutrients.

Giants have built their own search businesses, and their confidence comes from their own layout in various content tracks. Wechat Search contains WeChat WeChat official account, video number, applet, Tencent video, WeChat reading, QQ music, JD.COM Mall and other channels, which is enough to support the basic disk of WeChat search; Headline search also integrates the resources of content products such as headline number, micro-headline, Tik Tok, headline question and answer, and has strong strength.

In contrast, Baidu’s content is short-lived. Baidu, which is centered on search engines, does not have a fist-level content product. When competitors are mainly based on their own content pools and supplemented by external content pools, Baidu products represented by Post Bar are gradually declining.

In the face of all kinds of big moves by competitors, such as holding a strong group or integrating the application matrix, if Baidu can’t make great progress in high-quality content, it will eventually lose the throne of the first search engine. If the search engine business loses its advantage, it will not be far from the total collapse of Baidu Empire.

(Feng Yuqin is a pseudonym in the text)

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The exterior design of BMW i4 fully embodies BMW’s innovative spirit and elegant aesthetics. The front face adopts the classic kidney grille design, but it incorporates the modern elements of the electrification era, making this iconic element more scientific and technological. The air intake grille adopts a closed design, which not only meets the aerodynamic requirements of electric vehicles, but also shows its electric identity. The overall style is smooth and futuristic, and the body lines are tough and dynamic, showing BMW’s unique insights in the field of luxury electric cars.

With its streamlined body design, BMW i4 outlines an elegant and dynamic profile. The body size is 4785 mm long, 1852 mm wide and 1455 mm high, showing the balance of strength and exquisiteness. The wheelbase is as long as 2856 mm, which gives the vehicle spacious interior space and excellent driving stability. The front tread is 1601 mm and the rear tread is 1630 mm, which ensures good handling performance. On the tyre size, BMW i4 is equipped with 245/45 R18 front wheels and 255/45 R18 rear wheels. With exquisite rim design, it not only enhances the visual effect, but also provides excellent grip and comfort for driving.

The interior design of BMW i4 is elegant and full of technology, which combines luxury and futuristic feeling. The exquisite leather steering wheel provides a comfortable grip and supports manual adjustment up and down and back and forth, which is convenient for drivers to adjust according to their needs. The center console adopts a 14.9-inch large touch screen, which integrates the functions of multimedia system, navigation and telephone, making it easy to operate and the information displayed clearly. The seat in the car is made of imitation leather, genuine leather and leather /Alcantara mixed material, which provides good riding comfort, supports front and rear adjustment, backrest adjustment and electric seat memory function, and the driver can set it individually. The front and rear rows are equipped with two USB/Type-C interfaces, including the wireless charging function of mobile phones, to meet the needs of passengers for various electronic devices. The overall interior pays attention to practicality and luxury, creating an intelligent and comfortable driving space for passengers.

The BMW i4 model is equipped with a powerful engine, with a maximum power of 210kW, providing a surging power output. At the same time, the engine also has a peak torque of 400 Nm, which ensures the excellent performance and response speed of the vehicle during acceleration and driving. This engine is BMW’s careful design for electric driving experience, aiming to meet the dual needs of users for power and efficiency.

In a word, according to the feedback from car home car owners, BMW i4 is impressive for its excellent sound insulation effect, surging power output and unique volcanic red interior design. He even compared it with the exquisiteness of Mercedes-Benz. As a luxury electric vehicle integrating performance and aesthetics, BMW i4 has undoubtedly won high praise in the market.

　　On June 19, 2018, the Silk Road International Art Gallery Alliance was established, and national art galleries and key art institutions along the Belt and Road, such as the China Art Museum and the Russian National Academy of Arts, participated in the alliance.

　　[70 Years of Damei Art Exchange Story]

　　On the historic occasion of the 70th anniversary of the establishment of diplomatic relations between China and president, the Supreme Leader of was invited to pay a state visit to Russia and attend the 23rd St. Petersburg International Economic Forum. This is the eighth time that the Chairman of the Supreme Leader has set foot on Russian soil since 2013. The heads of state of China and Russia talked about friendship and planned blueprints at a new historical starting point, which injected a strong impetus into the development of China-Russia comprehensive strategic cooperative partnership in the new era.

　　Over the past few days, a series of colorful artistic activities have been carried out enthusiastically in Moscow, adding a happy and friendly atmosphere to the visit of the Supreme Leader Chairman to Russia and the celebration of the 70th anniversary of the establishment of diplomatic relations between China and Russia. At the China Cultural Festival held in Gil Cultural Center, Russians can not only enjoy tea, sing China songs and listen to China folk stories, but also participate in kung fu and calligraphy workshops. The Great Calligraphy Exhibition between Russia and China, which celebrated the 70th anniversary of the establishment of diplomatic relations between China and Russia, also kicked off in the Russian State Duma Building, where Chinese and Russian calligraphers gathered together. …

　　Since the 18th National Congress of the Communist Party of China, Sino-Russian relations have ushered in the best period in history and become a "model turn" in the relations between big countries and neighboring countries. The Chairman of the Supreme Leader pointed out: "China and Russia are good neighbors linked by mountains and rivers, good friends who help each other and good partners who cooperate sincerely." As a key area of China-Russia comprehensive strategic partnership of cooperation in the new era, people-to-people exchanges have played a positive role with their own characteristics in promoting good-neighborliness and win-win cooperation between the two countries. By holding "cultural year" and "cultural festival" with each other, China and Russia hold activities such as Sino-Russian cultural forum, Sino-Russian Expo and Sino-Russian cultural collection, which makes the cultural exchanges between the two countries closer. Art, as one of the important aspects, has added brilliant colors to Sino-Russian friendship.

　　1. Sino-Russian Art Cooperation under the Belt and Road Initiative

　　Under the grand framework of the "Belt and Road Initiative", China and Russia use culture as the medium, and the level of exchanges is getting higher and higher, and the forms are becoming more and more diverse. China’s ambassador to Russia, AARON Li, published a signed article "Practical Cooperation between China and Russia on the Belt and Road" in the Russian newspaper, saying: "The frequent interaction between professional associations, museums, theaters and art circles in the two countries has greatly prospered the form and connotation of cultural exchanges between the two countries."

　　In recent years, the cultural exchanges between the National Museum of China and Russian museums have increased day by day, and several influential exhibitions have been held successively, such as the exhibition "lev tolstoy and His Times" held in cooperation with Tolstoy’s Jasna Bolena Manor Museum and Tolstoy’s Moscow Museum in 2014, and the exhibition "Echo of the Volga River — — The exhibition of traveling paintings in Trechakov Gallery, and the exhibition "Silk Road and Russian National Cultural Relics" held in cooperation with the Russian National Museum in 2016. In the exhibition "Silk Road and Russian National Cultural Relics", 594 cultural relics, such as costumes, handicrafts and daily tools of major ethnic groups along the Russian section of the ancient Silk Road, were exhibited, from which the audience can see the imprint of cultural exchanges between China and Russia over the past few hundred years and feel the concept of exchange and intercommunication of the Silk Road. These exhibitions have deepened the mutual understanding between the Chinese and Russian peoples, and become an artistic and cultural feast loved by Russian audiences.

　　In June 2018, the Silk Road International Art Gallery Alliance promoted by the China Art Museum was established. National art galleries and key art institutions from 18 countries and regions along the Belt and Road, including the Russian National Academy of Arts, participated in the alliance, which opened up an important channel for art exchanges between countries.

　　China and Russia are both important members of the BRICS countries, and the two sides have maintained close communication and coordination within the framework of the BRICS countries. In recent years, the BRICS Museum Alliance and the BRICS Art Gallery Alliance, in which China and Russian museums and art galleries participate, have been established respectively, laying a solid foundation for promoting and strengthening cultural and artistic exchanges among BRICS countries. Museums and art galleries in China and Russia continue to expand friendly cooperation, use the power of art to promote the building of a community of human destiny, and promote exchanges and mutual learning among the world’s diverse civilizations.

　　In the process of organizing and implementing the "One Belt, One Road" international art project, the National Academy of Painting of China invited painters from many international art institutions, including the Russian Academy of Arts, to participate in the creation, which enriched the performance system of the whole project. In addition, the Sino-Russian art exchange exhibition with the theme of "One Belt, One Road", Russian painters go to Moscow, St. Petersburg and other places to collect wind and sketch, and Russian artists come to China to create exchanges and other activities are dazzling and colorful.

　　2. The art exchange exhibition with climax after climax.

　　In recent years, with the cultural exchange becoming a highlight of Sino-Russian relations, the art exchange exhibition between the two countries has reached a climax, and the social response has been enthusiastic, forming a colorful and beautiful picture.

　　On May 7, 2015, on the eve of attending the celebration of the 70th anniversary of the victory of the Great Patriotic War in Russia and visiting Russia, the Chairman of the Supreme Leader published a signed article entitled "Remember history and create the future" in Russian newspaper, pointing out: "The Chinese nation and the Russian nation are both great nations. At that time, we shared weal and woe and formed an indestructible fighting friendship with blood. Today, the Chinese and Russian peoples will work together to protect peace and promote development, and continue to make their own contributions to consolidating lasting world peace and common progress of mankind. " At every major historical node, China and Russia will talk about fighting friendship through artistic exchanges to commemorate the road of great power relations that has gone through hardships and hardships. In August, 2015, China Art Museum and Russian National Museum and Exhibition Center co-sponsored "Victory: 1945-2015! — — The exhibition of Russian art works commemorating the 70th anniversary of the victory of the world anti-fascist war kicked off. The exhibition brings together the works of several generations of outstanding Russian artists, including 76 anti-fascist classic collections from 12 important Russian art institutions, including the National Russian Museum and the National Central Museum of Russian Modern History. This is the first large-scale centralized exhibition of Russian anti-fascist art works in China. Some oil paintings familiar to the audience in China appeared in the exhibition, which attracted people’s attention. For example, Laktyanov’s Letter from the Front, written in 1962,It was once included in China’s history textbook, depicting the situation that the people in the rear were eagerly looking forward to letters from relatives in front of the battle during the war. This exhibition is in line with the China Art Museum’s exhibition "Casting Soul to Learn from History, Cherishing Peace — — The art exhibition commemorating the 70th anniversary of the victory of the Chinese people’s War of Resistance against Japanese Aggression and the world anti-fascist war echoed each other, forming two highlights of the activities commemorating the 70th anniversary of the victory of the world anti-fascist war. The heroic sons and daughters who fought for the motherland and the world, full of passion and fighting spirit, as well as the painter’s carved brushwork vividly reflect the indomitable and bloody spirit of the Chinese and Russian people, and show the firm determination and confidence of the Chinese and Russian people to cherish history and love peace together.

　　"The true meaning of the revolution is to seek the liberation and freedom of the greatest number of mankind, and Lenin has achieved great success here." — — On November 7, 2017, a silk calligraphy appeared in the "Commemoration of the 100th Anniversary of the October Revolution — — On the October Revolution Cultural Relics Exhibition in the Russian National Museum of History, this is a mourning speech written by Sun Yat-sen for the first anniversary of Lenin’s death. The exhibition is divided into three parts: Great Revolution, People’s Memorial and Sino-Soviet Friendship. With precious historical relics, real historical photos and wonderful works of art, it shows the audience a magnificent great revolutionary struggle, an earth-shaking historical change and a story of Sino-Russian friendship. The exhibition brings together dozens of oil paintings depicting the October Revolution and related major events, including gerasimov’s Lenin on the rostrum, sokolov scalia’s Assault on the Winter Palace and other classic paintings, as well as some sculptures and posters. The exhibition includes 238 exhibits, the vast majority of which are exhibited in China for the first time, including many heavyweight cultural relics.

　　The works of lev tolstoy, a world writer, have long been cherished by the people of China. The first Russian cultural exhibition hosted by the new China National Museum is "lev tolstoy and His Times". In September 2014, Tolstoy’s "A Letter to China People" appeared in this exhibition. In this letter to China scholar Gu Hongming, the writer wrote: "I have always been very interested in the life of the people in China. I try to know what I can understand, first of all, the religious wisdom of China, reading books of Confucius and Mencius and commenting on them. Of course, I also read books about Buddhism in China and about China written by Europeans. " A total of 255 pieces (sets) of exhibits including the above-mentioned letter manuscripts were exhibited in this exhibition, among which oil paintings, prints, sketches, sculptures and other works of art became a highlight. The exhibition begins with the portrait of lev tolstoy painted by Lie Bin and ends with Tolstoy’s tomb painted by Bao shcherbakov in the autumn. The exhibition also exhibited many works of art such as Tolstoy’s novels War and Peace, Anna Karenina and Resurrection. Gorky said that it is impossible to know Russia without knowing Tolstoy. The holding of this exhibition provides a good perspective for Russian audience to understand Russian civilization, and adds a story to the long history of Sino-Russian cultural exchange.

　　In recent years, the number of China calligraphy and painting exhibitions held in Russia has also increased day by day, which has set up a bridge between the two countries to promote mutual understanding between the arts and the people. Among them, "Colorful Beijing Love to Build a Chinese Dream — — 2014 First China Artists’ Creation and Large-scale International Fine Painting and Calligraphy Exhibition ","Ink Focus Entering Russia in 2016 "and" The Light of Chinese Civilization — — A series of exhibitions, such as China Art Exhibition, Famous Artists’ Painting and Calligraphy Exhibition and Shanghai Museum’s Collection of Ming Dynasty Art Treasures, have attracted the attention and interest of local people. It is reported that ordinary Russians have hardly heard of China’s traditional Chinese painting before, and only artists can tell the difference between "meticulous painting" and "freehand painting". However, nowadays, many people in Russia have become lovers of this plastic arts, and they like to deal with ink and watercolor. When talking about the causes of this phenomenon, a China calligraphy and painting enthusiast in Russia said that China’s traditional Chinese painting has its own characteristics, giving people a sense of mystery, and the Russians’ interest in the increasingly powerful China is also one of the important reasons.

　　3. Colorful art activities for the 70th anniversary of the establishment of diplomatic relations.

　　This year marks the 70th anniversary of the establishment of diplomatic relations between China and Russia, which is a milestone and a new starting point. Since the beginning of the year, art exchange activities with the theme of 70 years since the establishment of diplomatic relations between China and Russia have started one after another.

　　On January 6th, Russian artist Sidoroff and China artist Tomus "met" at the China Art Museum. Sidoroff was born in 1928 and served as the chairman of the Russian Artists Association for more than 20 years. His works show the vast momentum of Russia, with poetic lyricism and musical sense; Born in 1932, Tomus is a native of Tumote Zuoqi, Inner Mongolia Autonomous Region, China. For decades, Tomus has been devoted to the exploration of nationalization and modernization of oil painting, and is regarded as the pioneer of "Grassland Painting School". Sidoroff loves China traditional culture, likes Qi Baishi and China’s poems. In modern times, especially since the founding of New China, Russian oil painting has influenced several generations of China painters, among whom Tomus is one. In "Watching the 70th Anniversary of the Establishment of Diplomatic Relations between China and Russia: Hometown — — Sidoroff and Tomus oil painting joint exhibition ",these two elderly people who witnessed and witnessed the Sino-Russian friendship, described the sincere friendship between Chinese and Russian artists in oil painting language.

　　On the eve of the Lunar New Year, the first activity of "Happy Spring Festival" in Moscow in 2019 was "Damei China" — — The Sino-Russian Youth Culture and Art Exchange Festival opened at the China Cultural Center in Moscow. With the theme of "Russia in My Eyes", 50 outstanding children’s paintings and calligraphy works were selected for exhibition. The activity not only enhanced the mutual understanding between teenagers of the two countries, but also made the audience feel the charm of China culture.

　　Both China and Russia are cultural powers, each with a long cultural history and rich cultural resources. From March 15th to May 30th, the "Exhibition of the 18th Century Oriental Prosperity and Emperor Qianlong of Qing Dynasty" sponsored by the Palace Museum in Beijing was held in Moscow Kremlin Museum. The Palace Museum selected 116 pieces (sets) of cultural relics to exhibit, showing a prosperous 18th century Oriental Prosperity, which was welcomed by Russian audiences. As an important cultural exchange activity to commemorate the 70th anniversary of the establishment of diplomatic relations between China and Russia, in August, the Kremlin Museum will hold the "Mu Mu Zhi Yi — — The theme exhibition "Russian Palace Ceremony Exhibition" from Moscow Kremlin is also worth looking forward to.

　　On May 28th, the opening ceremony of the Great Calligraphy Exhibition between Russia and China was held in the Russian State Duma Building to celebrate the 70th anniversary of the establishment of diplomatic relations between China and Russia. China artists brought calligraphy works created on traditional Xuan paper, and performed live calligraphy creation performances, while Russian artists created unique calligraphy works on birch bark and parchment with feather pens and brushes. Ambassador AARON Li said: "The calligraphy exhibition fully embodies the close cultural exchanges between the two sides and shows the enthusiasm of the two peoples to learn from each other’s art." AARON Li emphasized that the Russian Museum of Modern Calligraphy has done a lot of work in developing and popularizing Russian calligraphy and promoting cultural exchanges between China and, and will hold a large-scale exhibition of Chinese painting and China calligraphy in September this year.

　　The colorful art activities have enriched the forms and connotations of cultural exchanges between China and Russia, enhanced people’s understanding and interest in each other’s cultures, and created a rich artistic atmosphere for the 70th anniversary of the establishment of diplomatic relations between China and Russia. Art is connected with people’s hearts, and the ties of art bring two countries with splendid civilization closer and more cordial.

　　(Author: Yu Yuanyuan)

Recently, Song Joong Ki announced that his wife was pregnant with a second child, which triggered a heated discussion among netizens. Song Hye Kyo is still single, and their marital status is in sharp contrast. Mr. and Mrs. Song Joong Ki are now in South Korea, and they have begun to prepare for prenatal education and other issues. This news made it on the hot search list of Korean media, which surprised many people at their speed. Song Joong Ki had a son before, and now she is pregnant with a second child. Many people speculate that they may like children very much. However, some people question whether Song Joong Ki is not considerate, because the woman is an elderly woman and the risk of having a second child is very high. Song Hye Kyo is still single, and their marital status is in sharp contrast.

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