Vision china diagram
Along with the release of the delivery data of the new forces to build cars, there are also many news of official price cuts.
On September 1st, Ideality, Weilai, Tucki and other new car-making forces all announced the delivery results in August. LI won the crown again with the achievement of 34,900 vehicles, Weilai Automobile ranked second with 19,300 vehicles delivered, and the zero-running automobile ranked third with 14,200 vehicles delivered. The top three deliveries in August were the same as those in July.
It is worth noting that the delivery volume of AITO jointly developed by Huawei and Cyrus is 5,018 vehicles, which has been at the bottom of the seven new forces counted for six consecutive months.
The ideal 34,900 cars won the championship, and AITO asked the bottom of 5,018 cars.
Specifically, in August, LI delivered a total of 34,900 new cars, a year-on-year increase of 663.8%. From January to August this year, the cumulative delivery volume in LI has reached 208,200 vehicles. From the perspective of the whole year, the delivery volume of LI showed a steady upward trend, from 15,100 vehicles at the beginning of the year to 34,900 vehicles in August.
It is worth noting that in August, the three models of Ideal L7, Ideal L8 and Ideal L9 all achieved a monthly delivery of over 10,000 vehicles. Among them, the Ideal L9 has delivered more than 100,000 vehicles since it was first rolled off the assembly line in August 2022.
Weilai Automobile, which achieved a breakthrough of 20,000 vehicles last month, delivered a slight decline this month, and delivered 19,300 vehicles in August, an increase of 81% year-on-year. From January to August 2023, Weilai delivered a total of 94,400 new cars, with a cumulative delivery of 383,900 in history.
Zero-run cars delivered 14,200 vehicles in August, of which C-series models with higher gross profit accounted for over 85%, and C11 cars delivered over 10,000 vehicles in a single month. According to the zero-run car, in the first half of 2023, the zero-run car accurately predicted the market trend and focused on the popular consumer market of 150,000-200,000 yuan.
Xpeng Motors delivered 13,700 new cars in August, up 24% from the previous month and 43% year-on-year. In the first half of this year, the sales volume of Xpeng Motors has been below 10,000 vehicles. With the release of the good news of cooperation with Volkswagen and Didi, its market performance has also been rising all the way, with delivery exceeding 10,000 vehicles for two consecutive months in July and August.
Tucki G6, a new model, contributed to the increase in delivery volume. In August, Tucki G6 delivered 7,068 vehicles, an increase of 80% from the previous month, and the cumulative delivery exceeded 11,000 vehicles. According to Tucki, thanks to the full preparation in the early stage and the rapid response from the supply, production and delivery sides, the G6 production capacity has achieved remarkable climbing effect, and the delivery milestone of 10,000 units was reached only 45 days after the delivery. At present, Xpeng Motors is further enhancing G6 production capacity and speeding up the delivery of orders in hand.
Geely delivered 12,300 vehicles in August, a year-on-year increase of 71.7%; By the end of August, a total of 144,900 vehicles had been delivered.
Nezha Automobile delivered a total of 12,100 vehicles in August, up 21% month-on-month and down 24.44% year-on-year. A few days ago, Nezha Auto announced on the official WeChat WeChat official account that it had completed the Crossover round of financing, with a total amount of 7 billion yuan, but did not disclose more details such as investors.
In August, AITO series delivered 5018 new cars. AITO Automobile said that on August 26th, AITO asked about the five new M7 seats officially unveiled at Chengdu Auto Show and opened small orders, with the pre-sale price starting at 258,000 yuan, and the order had exceeded 5,000 by August 31st. The owner is cost-effective and will be officially released and delivered on September 12.
The new forces officially announced price cuts and Tesla released new cars. Is the price war really coming?
In addition to releasing the delivery volume as scheduled, on September 1, many new car-making forces announced official preferential price reduction policies as agreed in advance.
Xpeng Motors announced that from now until September 30th, the limited-time preferential car purchase policy will be launched for all new P7i models. Consumers can choose 24 preferential car purchase schemes with zero interest or 10,000 yuan for the final payment, and at the same time, they can upgrade the original Dana Confidence series audio with a value of 6,000 yuan for free.
Weilai also announced the launch of the preferential policy of limited-time car purchase in September. Users who pay a deposit to buy Weilai’s new car from September 1 to September 30, 2023 will receive a gift package of 10,000 yuan after picking up the car, including 30 coupons for power exchange experience, 2,000 yuan coupons for car shopping malls, NOP+1 year free use right worth 4,560 yuan and 10,000 car purchase points.
The official subsidy for retail T03 is as high as 10,000 yuan, and the starting price is as low as 49,900 yuan. Previously, the zero-run C-series models have been greatly reduced in price, and the price of active models has been reduced by 10,000-20,000 yuan.
Two days ago, LI just released an insurance subsidy policy with a time limit of 10,000 yuan. For the new order of any car models of Ideal L9, Ideal L8 and Ideal L7 from August 30, 2023 (inclusive) to September 30, 2023 (inclusive), you can enjoy an insurance subsidy of 10,000 yuan.
It is worth noting that September 1 is also the first day of the launch of the new Tesla Model 3, which is the first time that Tesla Model 3 has been redesigned for more than six years. Early that morning, Tesla China announced that the new Model 3 was launched, with a price of 259,900 yuan and expected to be delivered in the fourth quarter of this year.
Although the price of the new version of Tesla Model 3 has not been lowered as expected by the market, the influence of industry leaders should not be underestimated, and the appearance of the new version of Tesla Model 3 has still received great attention.
The industry generally believes that although the price does not fall, it will still bring sales pressure to competitors. Zhang Xiang, dean of the New Energy Automobile Technology Research Institute of Jiangxi New Energy Technology Vocational College, believes that the Tesla brand is favored by consumers, and it is expected that this change will boost Tesla’s sales.
At the same time, Tesla Model S and Model X have joined the price reduction tide. Increasing the price of Model 3 may be due to profit margin, but the price reduction of Tesla’s high-end models also reflects the sales pressure of Tesla in China market. Tesla lowered the price of its high-end Model S Model S and Model X by 110,000-220,000 yuan.